"We've become fans of new makeup brand RÓEN over the last couple of months thanks to their incredibly easy-to-apply eyeshadows and eyebrow pencil. So it only makes sense we're excited about their latest launch: Cake mascara. Formulated to volumize, define and plump lashes with a unique fluffy brush that lengthens and lifts from the root, along with hydrating, natural ingredients (and incredibly sleek packaging), there's no reason we wouldn't want this in our makeup arsenal."

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