All About Our Award-Winning CAKE Mascara!

Did you hear the news? CAKE Mascara won Glamour Beauty's Best Clean Mascara Award! CAKE is infused with nourishing plant-based botanicals that keep your lashes conditioned and strengthened, leaving you with an intensely black finish. Your browser does not support our video. Effortlessly swipe your lashes with CAKE Mascara for...

Achieve the Ultimate Glossy Glow with the MOOD 4 EVER Palette

Meet our latest arrival: The MOOD 4 EVER Eyeshadow Palette. Your go-to palette that fits every mood and occasion. Featuring four silky Lid Illumes that deliver a glowy pearlescent finish.  Your browser does not support our video.   More glow, less glitter. Create a gorgeous glassy eye with The MOOD...

How do you apply the #DiscoEye?

Created to offer the most beautiful and unique and head-turning sparkle, Disco Eye is formulated with varying sizes of pearl reflecks to give a gorgeous, reflective shine.   As easy as...ONE... Swipe on with your fingertips. TWO... Layer to your desired level of pigment.THREE... Blend out any edges with the Everything Eye Brush. 

Can you seriously apply Summer Disco with only your fingertips?

We took our best-selling shade and added color. Named after our favorite California Desert, Joshua Tree, this burnt sienna tone will elevate your look for any occasion. Keep in your bag, for a quick, warm summertime shine whenever you feel like heating things up. The best part? It's designed to be...

75° Warm Palette: What's the hype?

It's no secret that the 75° Warm Palette is an absolute must-have.  It may be because these warm tones are universally flattering on every skin tone, or that each shade varies in pigment and shimmer, giving the palette complete variety in color payoff and sparkle. Either way, you are guaranteed to be...

The ultimate cool girl palette.

This eyeshadow palette will keep you coming back for more. It won't take long for these super-cool shades to become the star of your go-to beauty routine.    Don't be surprised if you find that you wear each one everyday.

Rosie's Go-To Evening Makeup Look

Red lipstick is timeless. The same goes for glowing, softly bronzed skin. And together, they’re more than the sum of their parts—the sort of classic evening makeup that works for almost any occasion, any time. Rosie created this stunning look, getting ready for a night out using our 75° Warm...